REAL ESTATE VIDEO
A Step by Step online course and training to give you the Skills and Confidence to Shoot Professional Real Estate Video
There is plenty of free advice out there and hours and hours of Youtube tutorials with a lot of conflicting opinions on what you should and shouldn’t be doing.
Perhaps you are faced with overwhelm when turning up with camera in hand to shoot your real estate videos? What do you need to shoot? Should you offer drone or should you use the slider or the gimbal?
Charge Higher RatesDon’t settle for low (or even worse free) charge out rates for your videos, your time and energy is limited and you will only be able to produce a finite amount of videos even if your work is in high demand (lucky you). Charging higher rates for your videos has two great benefits, it removes competition as there is often less competition at the higher end and secondly you can spend more time and creative energy doing less but higher quality videos. This can be as your principal income source or perhaps as a lucrative side hustle to your existing career..
With a toolbox of proven and quite often very simple camera moves and techniques, you can approach jobs with self confidence and the knowledge that you will be producing a great video that your client will like and pay you for. I now approach all of my professional jobs almost in the same way and use the same techniques and merely apply them to the job at hand. This will give you a feeling of confidence and better still allow you to enjoy the process of shooting the video.
Have New Clients Ringing You
We all start out having to chase and sell to prospective clients to get our first or next real estate video job. However with an increase in the professionalism and quality of your video offerings you will often find your work will get referred to others and they start ringing you. If you are anything like me and are not particularly good or confident with selling then this a burden lifted from your shoulders. It will also let you do more of what you want (shooting great video) and less of what you don’t (cold calling prospective customers)!
You will find the more professional your video offerings the more paid opportunities in other areas will open up to you. I have had many clients who were happy with their real estate videos turn around and offer me other paid video projects. You will often get offered jobs you weren’t aware of and then it's up to you whether you want to take up these opportunities or not, it's a great feeling to have the option!
Even thou Real Estate Videos can look simple and easy to shoot, they are often anything but.
This is where most shooters go wrong
They don’t have a plan of attack or better still a proven methodology and set of camera moves to approach their shoot with. This eventually leads to both a tiring and mentally draining shooting experience and a disjointed and un-professional looking video and worse still…. an unhappy client.
With a knowledge and practise of specific camera moves and techniques for the video tools such as the drone, the slider and handheld gimbal you can literally approach each job with a rinse and repeat mentality. The property and features you will be shooting will change but the way you will capture them with your camera is almost identical which results in confidence in your abilities, speed and efficiency when shooting and editing and of course happy clients who will pay you for your skill and service.
It's Hard to make your Videos look Professional
Yes its not as easy as picking up a camera, switching it to video mode and then automatically producing great looking video. And no, natural talent is not a prerequisite. I am not going to lie to you thou and say it happens overnight, it takes practise and experience to lift the quality of your video offerings to the next level.
You need the latest Camera Gear to Produce Professional video
You definitely don’t need the latest and greatest camera or fancy 3 axis gimbal to shoot professional looking video. Like many things the camera or gimbal is just a tool, it’s how you use it that really counts. I am just as guilty as most in getting caught up with shiny new gear but at the end of the day more often than not good quality mid-range gear is just as capable as the latest and greatest at producing good video. I shot my first 2 years worth of professional real estate video on the mid range (and now relatively inexpensive) Canon 80D. I upgraded about a year ago to the Panasonic GH5 and not a single client noticed any difference, nor did it affect what I charge!
You have to Shoot each new Video completely differently
A lot of people new to shooting Real Estate video get caught up in thinking that they have to produce creatively different looking videos for each new home or property they shoot. You don’t. In fact the best way I have found over the years is to develop a tried and tested style and methodology to my shoots. This enables your clients to get comfortable with what they will get from you, enables you to shoot jobs quicker with less grey-matter required and also enables quicker turnaround time when editing.
You have to spend hours color grading each shot when editing
A lot of people have asked me over the years through my Youtube channel or website how I color grade when editing. It’s an easy question to answer….I don’t! My philosophy is the better and more correctly you shoot your property on location the less you will have to do in editing. Don’t get me wrong thou, I still go through all my shots when editing to adjust exposure when necessary, I sometimes need to correct my white balance and I usually add a little saturation to the shots and that's it. I don’t use LUTS or shoot in Log formats.
Yes it true that the barriers to entry are low and virtually anyone can pick up a camera and start shooting video.
The difference however between someone just pointing a camera and hoping for the best and someone shooting with purpose and combined set of skills and experience is what clients will pay you for.
With a knowledge of the right tools, technique and a toolbox of specific moves to apply to shooting real estate video, this is what will lift the quality of your professional video offerings.
A complete step by step program giving you the confidence and skills to shoot professional real estate video.
I’ve taken everything I have learned from producing 6 online courses and over 1100 enrolled students and combined it with my 20+ years of shooting professional video into this comprehensive and step by step course. This course not only goes over the theory but includes real world examples shot on location and followed up with practical exercises for you to implement enabling you to accelerate your learning.
Real Estate Video Boot Camp is not only a training program but a real world set of skills for you to apply and put into practise for your business.
Real Estate Video Boot Camp is the ONLY program of its kind that….
Is built with the ESSENTIALS to produce Professional looking Real Estate Video
No fluff or unnecessary modules or lectures. No extraneous methods or fancy camera techniques that you would rarely use.
Focuses on Technique NOT Specific gear
How to use your camera gear is always more important than what specific camera or gimbal you have. The camera, drone or gimbal are just tools.
A Course built SPECIFIC to Shooting Real Estate Video
This course is solely aimed at how to SHOOT professional looking real estate videos, it doesn’t cover stills or post production editing.
The course is made up of 32 Lectures with 3 hours and 55 minutes of Video Tuition
John Paul Ashworth,
Hi Grant, thanks for an awesome informative and to the point course. I got quite a few pearls of wisdom out of a nicely put together course such as the workflow, how much to charge and drone flight patterns to name a few. I'm sure these will help me with my own productions.
No you don’t but I cover all the main video tools in the course so that you understand what each can add to the style and look of your videos and whether you wish to buy them to add to your business as you progress. However to really get the most out of the course I would strongly recommend you obviously have at least a camera and 2 of the 3 main tools mentioned above.
Although I do give an overview of using Final Cut Pro X to put together your showreel in the course, this is NOT a How to Edit course. All good videos start in the field and the quality and professionalism of your videos is directly dependant on how well you shoot them on location. And that is what this course is teaching you to do. I do however also have a separate stand alone course on editing real estate video using Final Cut Pro X.
The Real Estate Video Bootcamp is a self paced course. We all live busy lives and life can have a habit of getting in the way of our best laid plans. Like many things the more effort you put into it the better your results will be. I have designed this course with the central goal being to show you the technique options and to give you a guide as to what to go away and practise to really accelerate your learning curve. Watching the lectures and the real world shoots in the course will only get you so far, the real progress begins when you start practising and evaluating your results. The practising is the fun part!
This course is really aimed at those new to shooting real estate video or stills photographers wishing to learn to shoot video to add to their business offerings. Or if your videos simply don’t look professional and you wish to learn a proven methodology for improving then this course is for you. With that being said if you are confident with the look and quality of your video shooting and are looking for a course on shooting in Log formats and using Luts then this isn’t the course for you.
I have been looking for a video like this to give me some ideas on my techniques. I really liked the way you demonstrated what you did and how you did it. You constantly stressed the fact that the equipment you used was only one example of the countless cameras or drones to use. This was very helpful and worth the money spent. Thank you"
I've been producing video for about 10 years and the concepts Grant shares are proven. Exposure, shot selection and composition, and editing. While novices will have a problem filling in the gaps, people with previous video production experience will find Grant's teaching style effective and efficient. He's created a workflow that's efficient for his business and I hope to use the same concepts to streamline my process. I highly recommend this course to any videographer who wants to get into real estate videos."
Hi Grant thank you so much for this course.I am new to Real Estate video & this I came across via Youtube at the perfect time for me & so grateful to you making this for us New Kids on the Block :)"
Great online. I’m sure to watch it again for revision. I just took my first video and got back to your course to review the pointers you taught. Excellent piece of work Grant!"